As you are aware there are countless fashion magazines being published across the world daily. Each one attempting to convey what they believe to be 'fashionable' in attempt to dictate to their readers what they should and shouldn't be wearing. My favourite fashion magazine has to be ‘Look’. It is a weekly publication and is one of the few publications that concentrates on the clothes themselves, the material, style, colour and design. Too many other magazines focus on who is wearing the stuff, forcing us to copy celebrities and attempt cheaper versions of their choice of designer wear. I like ‘Look’ because it educates its readers to take the latest fashion and make it work for them. It looks at affordable pieces that still scream quality and does not focus only on the designer labels such as Prada etc... It encourages us to develop our own image.
The editor of the magazine Ali Hall is clearly passionate about fabrics and patterns and experimenting with designs to suit different bodies. ‘Look’ explores how clothes flatter all shapes and sizes and makes for much more interesting reading than its celebrity driven rivals.
I think if I were able to develop this magazine, I would create a sister publication, ‘Look Further/Ahead/Beyond/Deeper/Out that would celebrate the bigger woman and show her how to exploit all her assets. It is much more interesting to look at everyone we come into every day contact with, rather than be guided by ‘perfect’ bodies.
'Look' is attempting to stop its readers being fashion victims. It influences rather than dictates.
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